Google Ads and PPC Management

Our team of web design experts builds winning PPC campaigns from the ground up, all while managing your budget smartly.

We research and select keywords for your web pages, organise them into campaigns and ad groups and then use them to set up conversion-optimised PPC landing pages.

Our Google certified account managers expertly put together your campaigns to increase leads and sales. What could be simpler?

The Tribe web design in Essex gives you superior ROI by:

• Targeting keywords that your customers are actually using to find you
• Using our web design services to set up quality landing pages that are relevant and convert
• Maximising the return on your budget by working with the Google Quality Score system, ensuring you achieve the highest score to achieve clicks at a lower cost
• Creating creative and persuasive ads that entice prospect clicks
• Retargeting ads to prime customers for conversion and ensure every click counts

Our Step by Step Approach to PPC Campaigns

The Tribe has a proven track record of building landing pages that work. On average, we increase customer conversions rates by more than 200%. In short, we are a marketing company that knows how to sell.

Here’s how we roll:

1. Tell us your goal

First, we discuss your campaign goals so we can design it for success. Tell us your target metrics, be they subscriber numbers, sales or brand awareness. Then, give us a budget – any budget – to control the scope of our work.

We then use your inputs to focus our research into your competitors. Upon completion, you get the best strategy to target your market.

2. Setting your PPC campaign

Our web design services in Essex create compelling ads that capture the attention of your customers. We incorporate keywords relevant to your business sector, products and services.

Research shows that customers are unlikely to purchase from you after a single ad interaction. Thus, we drive value from by building retargeting ads into your PPC strategy. By displaying your marketing materials on third-party pages your audience browses, we accelerate the customer journey and prime them for conversion.

3. Managing and optimising your PPC campaign

Once we create your new campaign, we regularly analyse its performance to ensure continued success.

Our ongoing management proactively tweaks your ad push by adding keywords to your target list, adjusting negative (non-converting) keywords and closing off under-performing words. We then target your ad groups to improve CTR and Quality Score.

And the best bit? It all happens in the background while you get on with your business. You don’t have to lift a finger.

4. Performance data

Every month, we post data summarising the performance of your Google Ad account. With us, you get in-depth analysis, letting you evaluate the success of your campaign based on your goals. Find out the cost per conversion, cost per click, click-through rate, impression share, return on ad spend (ROAS) and many more.

Want to supercharge your campaign? Contact us today and speak to our PPC campaign Project Manager and find out how you can win.